It's great that it lifts your mood
Because the product has such quality, taking care of my shoes feels like a more careful and deliberate task
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気持ちはあがるモノなのが良い
ものが品があるせいか、靴の手入れも丁寧な作業になる気がする
Received a review incentive
A set of Premium Shoe Shampoo and a Wash Brush. For regular shoe cleaning, please choose a boar-hair brush.
The shoe shampoo, made from plant-derived natural ingredients, is gentle on footwear and needs no rinsing—just wipe off with a towel. It quickly and easily makes your shoes look immaculate.
- It will be shipped with ECMS Express.
- Pre-ordered items will be shipped according to the schedule specified on the product page.
Shipping fee
- Shipping costs will be calculated at checkout.
- Orders over a certain amount qualify for free shipping.
- Purchased items can be returned within 30 days.
- It will take about 1 minute until the purchase is completed.
- We offer various payment methods.
ROSY LILY Premium Shoe Shampoo
Making shoe cleaning effortless.
ROSY LILY — PREMIUM SHOES SHAMPOO
ROSY LILY Premium Shoe Shampoo is a new type of shoe cleaner that lifts and removes dirt with foam. Simply apply foam to the brush, gently scrub, and wipe with a towel. No water rinsing needed, so you can clean your shoes anytime, anywhere.
Apply 1-2 pumps of shampoo to the brush.
Gently brush while creating a lather.
Wipe off the foam and dirt with a towel.
Let them dry in a well-ventilated area and you're done.
The convenience of being able to clean
your shoes whenever the thought crosses your mind.
Product Details
Made with plant-derived natural ingredients, this shoe shampoo is gentle on shoes — just wipe with a towel, no rinsing needed. Quickly and easily makes your shoes clean.
Premium Wash Brush
A compact wash brush easy for women to hold. Made with powerful boar bristles in an ergonomic design that thoroughly removes stubborn stains.
Microfiber Cloth x1
A microfiber cloth that makes a difference. Ultra-fine fiber material with excellent absorption. Works for both dry and wet wiping.
5 Fragrance Assortment 250ml
ROSY LILY: Shoe Shampoo 5 Fragrance Assortment 250ml. A set of five easy-to-hold 50ml mini bottles. All 5 fragrances at your fingertips.

ROSY LILY Shampoo Brush Set

ROSY LILY Starter Kit

ROSY LILY 5 fragrance assortment 250ml(~8.45 fl oz)
![[Amazing deodorizing power] Deodorizing Powder for Shoes](http://us.rosylily.co.jp/cdn/shop/files/e005_7bcecc97-debf-47d6-976c-e435002c50c7.jpg?v=1758853904&width=600)
[Amazing deodorizing power] Deodorizing Powder for Shoes

10 Microfiber cloths set

Eraser set for shoes

Premium Shoe Shampoo 200ml (~6.76 fl oz)

Premium Cleaning Brush

1 microfiber cloth

Premium Shoe Shampoo Refill pack 1L(~33.81 fl oz)

Premium Shoe Shampoo Refill pack 200ml (~6.76 fl oz)
![[Leather Product Protection] BeesWax](http://us.rosylily.co.jp/cdn/shop/products/ROSYLILY__e008-min.jpg?v=1623223015&width=600)
[Leather Product Protection] BeesWax

ROSY LILY Premium Hand Cream OCHA 35g

Aromatic Hand Wash 295ml / 10fl oz GREEN TEA
But still...
"Does it really remove stains?"
Please see what our actual customers have to say.
Materials, fragrance, design, and usability — our 4 commitments.
Formulated with carefully selected natural ingredients. Gently removes dirt without damaging shoe materials. Compatible with leather, sneakers, canvas, and more.
We wanted to turn shoe cleaning into a pleasant experience. That's why we also focus on fragrance. Choose from 3 scents.
A stylish design that changes the image of shoe cleaning products. Packaging that looks great in your entryway or living room.
No water needed, no rinsing required — clean your shoes anytime, anywhere. The included boar bristle brush reaches every detail.
Read our development storyShoe cleaning time becomes a healing moment.
Soft & sweet
A fluffy, sweet lily-based fragrance. Our most popular scent since launch.
Gorgeous & elegant
A bouquet-like elegant lily fragrance. Well-received even by those who dislike strong scents.
Refreshingly clean
A freshly brewed tea-inspired freshness. Refined, like the entrance of a luxury hotel.
Refreshing forest
A green, refreshing forest bathing scent. Recommended for those who dislike sweet fragrances.
Resort spa
A mysterious, oriental scent. Refreshing yet deep, like a luxury resort spa.
Featured on TV and in many magazines.
Available at stores near you.
Based on our customers' average usage, it typically lasts about 6 months to 1 year.
Each pump dispenses 0.8ml. Using 8 pumps per shoe means 12.8ml for both shoes. With 200ml per bottle, you can wash approximately 16 pairs — only ¥138 per pair.
For first-time buyers, we recommend the Premium Shoe Shampoo Starter Kit. The included wash brush delivers excellent cleaning power with a cute, easy-to-use design. The OTOMEYURI fragrance is our most popular.
It can be used on any shoes unless the manufacturer specifically prohibits washing. Compatible with genuine leather, suede, synthetic leather, canvas, mesh, enamel, and more.
Avoid materials that discolor when wet, or water-sensitive materials such as wool, silk, and linen. Always test in an inconspicuous area first.
Cleaning time depends on the material and degree of dirt. As a reference, for light dirt on synthetic leather shoes, you can clean a pair in about 2-3 minutes.
Yes, refills are available at 50% off the bottle price.
Orders ship within 1 business day after payment confirmation. Orders placed before 3:00 PM on weekdays ship the same day — delivery can be as fast as the next day!
Free shipping over a minimum spend — shipped direct from Japan
View Products
Why not experience all the fragrances first?
You used to wash your shoes as a kid, right? But it's such a hassle, and having to rinse them with water is really annoying. So you just stopped washing them and threw them away when they got dirty?
You want to keep your favorite shoes clean and use them again and again. Throwing them away is wasteful and not eco-friendly. It doesn't feel wrong, but it doesn't feel right either.
We actually wanted to wash our shoes.
ROSY LILY is a no-rinse shoe shampoo. Just towel dry — no rinsing needed. So it's incredibly easy, effortless, and quick to clean and dry.
CONCEPT
ROSY LILY is a premium shoe shampoo for women that cleans your shoes by simply wiping — no water rinsing needed. That's why it's amazingly easy and simple to use.
Don't you have shoes you really want to clean? With a premium shoe shampoo that makes cleaning fun, step out with sparkling shoes every day.
Keep your shoes always clean. A change of heart starts from your feet.
Experience Story
In everyday life, cleaning shoes became a way to reset. A small moment to take care of yourself in the midst of busyness.
Here we share the voices of users who taught us their own way of using ROSY LILY.
View Experience Stories4.6 / 5.0
3,816 reviews
95% rated 4 stars or more
Most customers are happy with this product
Tell us honestly how it worked for you
Because the product has such quality, taking care of my shoes feels like a more careful and deliberate task
気持ちはあがるモノなのが良い
ものが品があるせいか、靴の手入れも丁寧な作業になる気がする
Received a review incentive
I loved wearing my white leather pumps in spring, but they got dirty and I thought I couldn't wear them anymore. I decided to try this product on a whim and gave them a scrub with the brush... I was amazed! The blackened dirt came right off and they came back to life. I'm so grateful. I'm glad I bought it.
白いパンプス復活
気に入って春によく履いていた白の皮なパンプスが汚れてしまって、もう履けないかな、と思ってました。試しにこちらを購入してダメ元でブラシでくるくるしてみたら…。びっくり!黒ずんでいた汚れがすっかり落ちて、蘇りました。感謝です。買ってよかった。
Received a review incentive
I tried washing my white shoes!
With cotton fabric whites, it's hard to tell the difference before and after washing, but once dried it became even whiter (the shoes in the photo). I had been quite worried about the dirt on synthetic fiber running shoes and my favorite white shoes with leather accents, but I was really happy that they came out so clean like new with a very high level of satisfaction.
With this shoe shampoo, the dirt comes off so easily that washing shoes becomes fun and makes me want to wash them, plus if I wash them right away while they're still not too dirty, I can keep them clean.
I like that the scent isn't too strong.
白い靴を洗ってみました!
綿素材の白だと、洗った前後の違いが分かりにくいけれど、これを乾かすとまた一段と白くなりました(写真のシューズ)。
化繊素材のランニングシューズやお気に入りの革使いの白いシューズの汚れがかなり気になっていましたが、かなり満足度高く新品のように綺麗になったのがとても嬉しかったです。
このシューズシャンプーだと、汚れが落ちるのでシューズ洗いが楽しくなり、シューズを洗おう!と思えるし、また、汚れの少ない状態ですぐ洗ってしまえばキレイが保てそうです。
香りも強すぎず気に入りました。
Received a review incentive
After a trip, I cleaned my sneakers that were dirty from dust and soil. They get clean in just about 10 minutes, and since there's no need to dry them, I can wear them right away. I think that as adults, the cleanliness of our feet has a big impact on the overall impression of our outfit, so this product that's easy to clean is ideal.
旅行後、土埃で汚れたスニーカーをきれいにしました。たった10分くらいできれいになりますし、乾かす必要がないのですぐに履けます。大人になるほど足元の清潔感が服装全体の印象に与える影響は大きいと思いますので、手軽に洗えるこちらの製品は理想的です。
Received a review incentive
Very convenient without needing water and it smells great too👍🏻
不用過水非常方便又芳香👍🏻
Received a review incentive
Good scent and keeps things clean
香がよく 清潔に保てる
Received a review incentive
Of course it works great on shoes, but I'm especially happy that the black stains on my suitcase came out so clean. The scent is nice too, so I'm thrilled that it removed ballpoint pen marks from my bag as well, not just shoes.
靴はもちろんですが、スーツケースの黒い汚れがとてもきれいになって良かったです。香りもいいので、靴だけでなくバッグのボールペン汚れもとれて感激しています。
Received a review incentive
I'm so satisfied with this cleaner that I wonder why I didn't use it sooner.
When my feet look clean, it adds to the feeling of cleanliness and makes me enjoy styling myself every day.
The nice scent is soothing while I'm polishing.
何でもっと早く使わなかったんだろう、、、って思うほど、大満足のクリーナー。
足元が綺麗だと、清潔感も増して毎日のスタイリングも楽しくなります。
磨いている間も言い香りで癒されます。
Received a review incentive
Convenient and easy to use, after use the sneakers become noticeably brighter and whiter
方便容易使用,用後球鞋明顯比較亮白
Received a review incentive
My rain boots got covered in mud, and just wiping them with wet tissue didn't clean them, but using this product made them completely clean.
泥だらけになってしまったレインブーツ、ウエットティッシュで拭いただけでは綺麗にならずこちらを使ってみたらすっきり綺麗。
Received a review incentive
This is the cloth I washed after wiping down the sneakers. I washed it normally by hand. The dirt came off cleanly and it looks like I can use it repeatedly many times. Of course, the sneakers' dirt also came off pretty well and turned white. I recommend it.
スニーカーを拭き取った後に洗ったクロスです。普通にハンドウォッシュで洗いました。綺麗に汚れが落ちて、何度も繰り返し使えそうです。もちろん、スニーカーの汚れもかなり白くなりました。オススメします。
Received a review incentive
Besides using it for shoes, I also use it to wash caps. It can brush away sweat stains and makeup stains. It's so useful!
除了用於鞋子,我還用於清洗cap帽,汗漬、化妝品漬都能刷走,太好用了!
Received a review incentive