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I was worried about odors in my kids' shoes, but since using this product I keep buying it again and again.
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子供たちの靴の消臭に悩んでいましたが、こちらを使ってからずっとリピートさせていただいています。
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ROSY LILY
[Amazing deodorizing power] Deodorizing Powder for Shoes
$18.58
ROSY LILY Shoe Deodorizing Powder
ROSY LILY Shoe Deodorizing Powder is a "chemical deodorizer" works directly on the substance caused bad smell so as to eradicate all smelling problems. It also has a powerful and long-lasting sanitizing effect to eliminate smells effectively.
Different from general deodorant sprays merely mask the smell- it removes the causative substance and disinfects, it’s thus highly deodorizing. Its deodorant effect is simply wonderful and long lasting! Clean the outside with our shoe shampoo, then the inside with our powder!
Order deadline
-- : -- : --
Earliest arrival
—
About delivery
- It will be shipped with ECMS Express.
- Pre-ordered items will be shipped according to the schedule specified on the product page.
Shipping fee
- Shipping costs will be calculated at checkout.
- Orders over a certain amount qualify for free shipping.
Regarding returns and refunds
- Purchased items can be returned within 30 days.
Regarding payment methods
- It will take about 1 minute until the purchase is completed.
- We offer various payment methods.
For odors that sprays couldn't eliminate.
No masking with fragrance.
A deodorizing powder that works from inside.
30-day money-back guarantee
ROSY LILY プレミアム消臭パウダー
Astonishing deodorizing power — just shake and wear
ROSY LILY Deodorizing Powder absorbs moisture and odor sources inside shoes — just shake it in and wear them. Unlike sprays that mask odor with fragrance, it changes the environment where bacteria thrive. That's why it works on leather shoes and boots that can't be washed, as well as everyday sneakers.
Very easy to use
STEP 01
Shake powder into shoes
STEP 02
Shake to spread evenly
STEP 03
Just wear them
The powder's ingredients react chemically with sweat, so it works simply by wearing your shoes. The powder blends in quickly — no need to worry. As a powder type, it works with any shoe shape without affecting comfort.
Product Details
ROSY LILY Deodorizing Powder 50g Made in Japan
ROSY LILY Shoe Deodorizing Powder uses "chemical deodorizing" to directly act on odor-causing substances, fundamentally solving the odor problem. By removing the cause and sterilizing, it delivers incredibly powerful deodorization with long-lasting effects.
Safe, natural-origin ingredients
Contains only alum, zinc oxide, talc, and silver. All natural-origin ingredients for safe use. Perfectly suitable for children's shoes. Made in Japan.
Save more with bundles
Free shipping over a minimum spend (varies by region). Buy in bulk and save.
Works with all shoes
From adult to kids' shoes — works with any footwear.
Leather
Synthetic
Mesh
Suede
Canvas
Enamel
Product Details
| Volume | 50g |
|---|---|
| Recommended dose | Approx. 0.5g – 0.8g |
| Size | H 10cm / Ø 5.3cm |
| Ingredients | Alum, Zinc Oxide, Talc, Silver |
Product Features
- Directly targets odor-causing substances for remarkable deodorizing power.
- Easy to use — just shake into shoes and wear.
- Most effective with about one week of continuous use.
- Effects last up to six months after that.
- The powder will never discolor your shoes.
- Made with safe, natural-origin ingredients — suitable for children's shoes too.
- One bottle for the whole family.
But still...
"Does it really eliminate odors?"
Please see what our actual customers have to say.
★★★★★
リピーターです。これを使うと、本当に足の臭いが気にならなくなります。特に息子や娘が絶賛しており、無くなりそうになると、催促されます。購入されたことがない方は、ぜひ試していただきたいです。
★★★★★
靴の中が真っ白い粉だらけになり、恐る恐る履いて1日を過ごし家に帰り靴の中とソックスを見てみると粉は全くなく臭いも無くビックリしました。感動でリピ買い間違いなしです！
★★★★★
この商品に出会ってから子供たちの足の匂い問題が無くなりました‼︎他製品の消臭スプレーだったり色々試しましたが、このパウダーはダントツです‼︎ずっとリピ買いしてます
★★★★★
魔法の粉と我が家では大好評です！今までの臭いが全然違います！
★★★★★
今まで色々消臭スプレーや消臭インソールなどたくさん試しましたがどれも臭いが残ってました。でも、このパウダーは全く臭いが残らずびっくり！！息子の部活シューズ、娘のサッカーシューズのあの嫌な臭いも無くなり何度もリピートしています。
★★★★★
すごい！臭いが取れました！スプレータイプの消臭剤を使ってましたが、ずっと靴下にまでつく臭いが消えなかったのに3日～5日ぐらいで気にならなくなりました！！粉の量は未だに迷いますが中底が白くなるぐらいとレビューを見て実践しています。あんまり少ないと効果は薄いです。リピート決定です。
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★★★★★
旦那の仕事終わりの靴アンド足の臭いがとてつもなく臭くて…一生懸命働いた後だと分かっていても、鼻が曲がる臭さで…藁にもすがる思いでこのパウダーを買ってみました！到着してその夜から使ったら、翌日から本当に臭さがマシで！！今ではほとんど臭いは感じません！ありがとうございました！！！
★★★★★
運動部中1男子の足の臭いが気になっていました。本人も気にして日頃からこまめに足を洗ったりしていたのですが...このパウダーを使って一日目から効果を感じました。靴の臭いだけではなく足の臭いも少なくなった気がします。靴に振った粉は靴下に付きますが目立つほどではなく、柔道の授業で靴を脱いだ時も「大丈夫だった！」と子供も満足しています。リピートします！
★★★★★
52歳のおじさんです。靴の臭いがかなりきつくなり、人前で靴を脱ぐのは厳しいなと感じていたため、ネットで検索をして商品を知りました。竹炭の乾燥材などで凌いでいたのでは効果は少なく、本商品を購入後すぐに試してみました。その効果は、その日に履く靴の中に3振り粉を振りかけて、そのまま出かけました。昼頃には靴の臭いも気にならなくなり、帰宅後に再び3振りほど粉をかけておきました。そうしたら、次回履くときには、ほぼほぼ臭いは消えていたので、驚きです。購入から1か月ほど絶ちます。今では、帰宅後に2振り程度振りかけるだけで、臭いが気になることはなくなりました。とてつもない安心感があります。
★★★★★
子供の靴の臭いが強烈で、本人も気にしていて、いろいろ試してきましたが、効果がなく諦めかけていました。このお粉も「どうかなぁ？」と思って使い始めてみましたが、最初の2、3回では効果出ませんでした。せっかく買ったのだからと、たくさん振りかけてたら、次第に臭いが薄くなってきました！今は、毎回少しずつ振りかける感じで、強烈な臭いが治まりました（笑）今度は、新しい靴の時から振りかけてみたいですね。
★★★★★
子供の足、消臭剤など試してもなかなか解決しなかった強烈な臭い。足に直接塗るタイプのものも、毎日のことなので煩わしく、肌荒れも気になりどうしたものかと悩んでいました。当商品を知り、期待しつつもそこまで信じていなかったのですが、使い始めて数日で効果を感じました。パウダーかけるだけというお手軽さ。靴下につく分もとくに気になりません。使い始めて半年ほどですが、足の臭いを気にしなくなりました。月に１回程度の使用で効果持続しています。感謝です。
★★★★★
中2の息子の靴下の臭いがとてもすごくて、いろいろな消臭剤をさまよってました。ネット検索で見つけて、淡い期待をしつつ注文しました。使ってみるとびっくり！帰宅後あんなに漂っていた臭いがなくなり、快適そのものです。通学靴、普段の靴、部活用の靴と毎晩フリフリするのが日課です。靴の臭いにお悩みの方に是非おすすめです
★★★★★
子供たちの靴や足のなんとも言えない匂いに悩んでいて、この商品に出会いました。使い始めてから靴も足も匂うことありません。色んな消臭剤を試しましたが、消臭力が強くて驚いています。ストックはないと安心できません。
★★★★★
通学で毎日履いている子供のローファーが、消臭スプレーでもアルコール消毒でも臭いが取れなかったのですが、このパウダーを使ったら次の日にはかなり軽減され、2日後にはほぼ気にならなくなりました。今は2〜3日に一度くらいのペースで使っていますが、匂いは全く気になりません。終わってしまったら、また絶対買います！
★★★★★
愛用している革ブーツに使用しています。パウダーを使うようになってから、気になる足の臭いが一切しません…！所謂、革の匂いはしますが、いやな足の臭いがしないので買った時と変わらない印象です。毎日職場に履いているシューズにも試しましたが、パウダーをするとしないとでは雲泥の差でした。足の臭いで周りに迷惑をかけていないか気にしていましたが、パウダーを使うようになってからは一切その心配をしなくなりました。素敵な商品に出会えました。感謝です。
★★★★★
職業柄立ち仕事が多く、暑くなってくると1日履いたスニーカーの臭いが特に気になるようになり、スプレーをしても多少軽減されるかなといった程度でした。シューズクリーナーのついでに、口コミが良かったこちらも購入しましたが、ほんとに嫌な臭いが無くなりました…！！香りのほのかさと高級感も良いですし、パケも可愛いので玄関にそのまま出しておいても良いところも素敵です。
★★★★★
我が家の次男は小学生の時からサッカーをやっていて、スパイクも普段履いているスニーカーもとにかく臭かったです。どうにかしたくてこちらの商品のレビューを頼りに購入してみました。結果、びっくりするくらい匂わなくなりました！次男の履くくつというくつに、気付いたら粉をふりふりしています。今では、以前家中に充満していた足の匂いから解放されたました☺️
★★★★★
雨の日にドブのようなものを踏んでしまってから、湿るとかなりの悪臭があったのでもう捨てるか悩んでいました。これを試して、数日は半信半疑。5日目くらいから明らかに匂いが抑えられました。いまは丸一日履いても臭くない！すごい！！
★★★★★
ホントにすごい！子供の足がなかなか臭くて、、今まで石鹸やらスプレーやら試してみましたがなかなか匂いが消えなかったのですが、毎日一週間くらい靴に朝晩(時々忘れたり笑)靴中に振り掛けていたら本当に匂わなくなってきました！これからの夏の時期、手放せないです。
★★★★★
子どもの靴を洗っても洗ってもファブリーズしても消臭剤を靴に入れてても、足と靴の臭いがすごくて本当に悩んでました…半信半疑で試してみたした…1週間経ったくらいでしょうか、「あれっ？臭くない！」汗だくで帰ってきた息子の足がいつもと違う‼︎臭くない‼︎効果ありますよ、本当に。
4 Reasons to Choose ROSY LILY
Discover the power of chemical deodorization — fundamentally different from sprays and air fresheners.
01
Chemical deodorization solves the root cause
Chemical deodorization eliminates odor-causing substances through chemical reactions. It directly targets and removes odor-causing bacteria for powerful results.
02
Powerful action on most odor-causing substances
In tests where deodorizer samples were placed in containers with odor substances, just 0.5g achieved an 86% deodorization rate for ammonia, acetic acid, and isovaleric acid.
03
Commitment to Materials
Contains only alum, zinc oxide, talc, and silver. All natural-origin ingredients for safe use. Perfectly suitable for children's shoes. Made in Japan.
04
Once deodorized, it keeps working
Use continuously for 5–7 days to eliminate most odors. The effect then lasts up to 3–6 months. Since results vary, simply use again when odor returns!
Proven antibacterial power
We tested how much bacteria could be reduced in 8 hours by evenly applying the powder to shoes unwashed for 6 months. The specialized antibacterial formula demonstrated powerful results in just 8 hours.
0 hours
4 hours
8 hours
Powerful action on most odor-causing substances
In tests where deodorizer samples were placed in containers with odor substances, just 0.5g achieved over 86% deodorization rate for ammonia, acetic acid, and isovaleric acid.
※ Test duration: 2 hours
Media & Retail
Featured in many media outlets
Featured on TV and in many magazines.
Available at LOFT stores
Available at stores near you.
FAQ
How many times can I use it?
This varies depending on odor intensity, season, temperature, wearing time, and physical condition, making it difficult to give a definitive answer.
As a reference, about 0.5g (3 light shakes) is typically used and covers the entire shoe. Using it for 5-7 consecutive days gradually works on bacteria inside the shoe, eliminating most bacteria after 7 days.
Once achieved, odor virtually disappears and the effect can last up to 6 months.
Can it deodorize the outside of shoes?
No. The deodorizing powder is designed for the inside of shoes only. It works by reacting chemically with sweat after application, which triggers the antibacterial and deodorizing effect.
Is it safe for skin contact?
Yes, absolutely safe. All ingredients are gentle, natural minerals commonly used in cosmetics. You can apply it by hand with no issues. It contains talc, so the texture is very similar to baby powder — smooth and pleasant.
Can men use it too?
Yes. It can be used by men, women, and children alike. One bottle serves the whole family. We especially recommend it for teenagers' shoes. You'll be amazed at the deodorizing power.
※Please wear socks when using.
What types of shoes can it be used on?
The powder will never discolor your shoes. As a powder type, it can be used on virtually all shoes — sneakers, leather shoes, boots, pumps, indoor shoes, sports shoes, golf shoes, and more.
What is the 30-day satisfaction guarantee?
ROSY LILY's deodorizing powder comes with a 30-day satisfaction guarantee. If you don't experience results with proper use, you can get a full refund.
Please follow the recommended usage before contacting us. When used properly, deodorizing results are guaranteed.
・Use continuously for 7+ days.
・Apply evenly throughout the shoe.
・Effective against ammonia-type odors.
Usage Precautions
- Use continuously for about 7 days initially.
- Wear socks when using.
- Washing the inside of shoes with water will remove the antibacterial and deodorizing effects.
- Spread evenly to avoid clumping inside shoes.
- Close the cap tightly after use to prevent the powder from hardening.
- On the day of application, powder may come off easily — brush it off your socks before stepping indoors.
- Not for consumption. If accidentally swallowed, rinse mouth, drink plenty of water, and seek medical attention.
- Discontinue use immediately if skin irritation occurs.
Ever felt self-conscious the moment you take off your shoes?
With ROSY LILY's deodorizing powder, just shake and wear.
In just a few days, you'll be free from that odor.
With ROSY LILY's deodorizing powder, just shake and wear.
In just a few days, you'll be free from that odor.
Just shake — that's why you'll keep doing it.
Enjoy wearing them again.
Free shipping over a minimum spend — shipped direct from Japan
View Products
Why do shoes develop bad odors?
Shoe odor is fundamentally caused by bacteria. When bacteria multiply inside shoes, they produce a distinctive smell. Normally, feet only have eccrine glands that produce odorless sweat. However, when liver function declines due to stress or overwork, ammonia produced in the body ends up in sweat and sebum — this is known as "fatigue odor."
Types of odor
There are two types: a sharp "fatigue odor" caused by ammonia, and a musty "stuffiness odor" caused by isovaleric aldehyde — like a damp cloth. The problem isn't your feet or sweat, but the odor-causing substances themselves.
Types of deodorization
Odor is actually detected when microscopic particles — smaller than pollen — float in the air and attach to nasal membranes. (Unpleasant to think about...) There are three main methods to eliminate odor: deodorization, sensory masking, and chemical deodorization.
Deodorization
Removing odor substances through washing or adsorption. Air purifiers and charcoal are well-known examples. While effective immediately, they don't address the root cause, so they can't eliminate the source of odor.
Sensory masking
A masking method that covers odor with other fragrances. Since the odor-causing substances remain, it can sometimes create strange smells and make things worse. This also doesn't address the root cause.
Chemical deodorization
Eliminating odor substances through chemical reactions — neutralizing alkaline causes with acidic substances and vice versa. Unlike other methods that merely mask odor, chemical deodorization actually sterilizes — directly targeting and removing odor-causing bacteria.
So what does this mean?
Odor is often caused by a complex combination of factors, so doing just one thing won't solve it. A comprehensive approach from three angles is essential.
1. Suppress the generation of odor-causing substances.
2. Remove odor-causing substances.
3. Deodorize the smell.
What happens when you use ROSY LILY Deodorizing Powder?
ROSY LILY Deodorizing Powder fundamentally solves odor problems through chemical deodorization — directly targeting and removing odor-causing substances. By eliminating the cause and sterilizing, it delivers incredibly powerful, long-lasting deodorization.
CONCEPT
"Change your shoes, change your mind"
ROSY LILY is a brand born from a premium shoe shampoo for women that cleans your shoes by simply wiping — no water rinsing needed.
Eliminate stubborn odors completely. Smiles for your family and yourself.
A change of heart starts from your feet.
Experience Story
Inspiring Experience Stories
In everyday life, cleaning shoes became a way to reset. A small moment to take care of yourself in the midst of busyness.
Here we share the voices of users who taught us their own way of using ROSY LILY.
View Experience StoriesCustomer Reviews
4.8 / 5.0
148 reviews
96% rated 4 stars or more
Most customers are happy with this product
Tell us honestly how it worked for you
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My child's shoes had such a bad smell, so I decided to try this. I was worried about the smell, but I was surprised by the nice scent of the detergent! Next I'll try using it on my husband's shoes.
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子供の靴があまりにくさいので、使ってみました。匂うのが怖かったんですが、洗剤のいい匂いがしてビックリ！今度は旦那の靴に使ってみます。
Received a review incentive
I'm a repeat customer. When I use this, foot odor really stops bothering me. My son and daughter especially love it, and they ask me to buy more when we're running low. If you've never tried it, I really recommend giving it a shot.
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リピーターです。
これを使うと、本当に足の臭いが気にならなくなります。
特に息子や娘が絶賛しており、無くなりそうになると、催促されます。
購入されたことがない方は、ぜひ試していただきたいです。
Received a review incentive
I use it on my running shoes
Sweat odor is almost gone
My socks turn white, so if that could be improved
it would be even better
Auto-translatedShow original
ランニングシューズに使ってますが
汗の臭いがほとんどしないです
靴下が白くなるので、そこが改善されると
もっと良いですね
Received a review incentive
The inside of my shoes was completely covered in white powder, so I nervously wore them and spent the day worrying. When I got home and checked the inside of my shoes and socks, there was no powder at all and no smell. I was amazed!
I'll definitely buy this again!
Auto-translatedShow original
靴の中が真っ白い粉だらけになり、恐る恐る履いて1日を過ごし家に帰り靴の中とソックスを見てみると粉は全くなく臭いも無くビックリしました。
感動でリピ買い間違いなしです！
Received a review incentive
I was amazed by how well the ZUCURINE NET cleaned my kids' sports shoes and indoor shoes, so I decided to try the deodorizer too and bought it.
I used to dread washing the smelly socks every day, but now they don't smell! It's wonderful! When I sprinkle it in my kids' sports shoes and indoor shoes every time I wash them weekly, they stay fresh and odor-free!
Auto-translatedShow original
ズックリーンネットで子どもの運動靴や上履きを洗って感動したので、今度は消臭も試してみたくなり、購入しました。
毎日、臭くさのソックスを洗うのが苦痛だったけど、臭わないです！素晴らしいです！運動靴にも上履きにも毎週洗濯したら振り入れるようにしていたら臭わず快適です！
Received a review incentive
Since I found this product, the foot odor problem with my kids is completely gone!!
I tried various other odor-eliminating sprays and products, but this powder is far superior!!
I keep buying it again and again.
Auto-translatedShow original
この商品に出会ってから子供たちの足の匂い問題が無くなりました‼︎
他製品の消臭スプレーだったり色々試しましたが、このパウダーはダントツです‼︎
ずっとリピ買いしてます
Received a review incentive
I was struggling because I couldn't wash my fabric sandals, and then I found this product.
The smell is nice and it's amazing how well it removes dirt, but it's really great. I'll buy it again.
Auto-translatedShow original
布製のサンダルを洗濯することができず困っていたところ、この商品を見つけました。
匂いもよく、きちんと汚れが落ちるのが不思議ですが、とても良いです。またリピートします。
Received a review incentive
Love it, have been using it every day, and it’s too bad it’s out of stock now, but hopefully it has back stock soon.
Received a review incentive
"Magic powder" is a huge hit at our house!
The smell is completely different from before!
Auto-translatedShow original
魔法の粉と我が家では大好評です！
今までの臭いが全然違います！
Received a review incentive
I tried buying a shoe deodorizer for my husband. He was surprised that just one spray made the smell he was worried about disappear. It seems he's tried other shoe deodorizers before, but many of them just masked the smell. With this product, he had a great reaction as it didn't just mask the smell.
Auto-translatedShow original
うちの夫様に靴の消臭剤を試しに購入してみました。一度振りかけるだけで、気になる臭いが消えたとビックリしてました。他の靴の消臭剤も試した事がある様なのですが、匂いでごまかす様な物が多かったみたいで、こちらの商品に関しては匂いでごまかす様な感じもなくとても良い反応でした。
Received a review incentive
I've tried lots of deodorizing sprays and deodorizing insoles before, but they all left some smell. But this powder doesn't leave any smell at all—I'm amazed!! The awful odor from my son's club shoes and my daughter's soccer shoes is completely gone, and I've been reordering it many times.
Auto-translatedShow original
今まで色々消臭スプレーや消臭インソールなどたくさん試しましたがどれも臭いが残ってました。でも、このパウダーは全く臭いが残らずびっくり！！息子の部活シューズ、娘のサッカーシューズのあの嫌な臭いも無くなり何度もリピートしています。
Received a review incentive
