You’ll be amazed
ROSY LILY プレミアムシューズシャンプー
Have you already had a chance to try it?
It has a nice scent and you can clean shoes surprisingly easily.
Just wipe with a dry towel. No rinsing!
ROSY LILYは洗い流さないシューズシャンプーです。
It only needs to be towel-dried, no rinse required. So you can wash and dry it very easily, casually, and quickly. Moreover, it has an amazingly good scent.
The key to keeping shoes clean is to wash them as soon as they get dirty.
However, that is difficult. But what if it could be washed easily?
With the convenience of no need to rinse, and the fun of fragrance,it makes shoe washing more accessible.
The reason for choosing ROSY LILY
So surprising that it takes your breath away
You can wash it with a nice fragrance.
A promise of a wonderful fragrance experience with five carefully selected scents. Only ROSY LIILY lets you choose the fragrance.
In more detail
A new concept of washing with foam. Be freed from the hassle of washing shoes with overwhelming time-saving.
Shoe Shampoo was first developed by ROSY LILY in 2020.
AKANE
2021/08/09
The shoes are now so clean that I thought they were different ones. I'm glad I can take care of them such easily. Thank you!
Customer
2021/06/07
I was so surprised that stains could be removed such easily without water.I used to feel reluctant to take my sneakers out to laundry so it simply feels great to clean my shoes at home such easily. It used to be a dilemma that the shoes are dirty but it takes time to wash…so now, it’s a rebirth for all my sneakers!
TOMOKO
2021/06/22
I was half in doubt at first (sorry but it's true!) but in just 5 seconds, I was so surprised to find out that it smelled so great!
RIE
2021/07/03
I wasn't sure, but when I tried, I couldn't help to scream out loud, "Wow, it's so clean!" I was so impressed! :) The washing process was so much fun!
Customer
2021/07/16
I was sooooo amazed. 頑固な汚れがみるみる落ちて、10分くらいかけて擦ると本当に買ったときのように綺麗な靴になりました！！
TOMOHARU
2021-11-04
I was so surprised that it could even clean the suedes! さすがに１回だけで、という訳にはいかなかったけど、３回位繰り返したらキレイになりました。
TAKAHASHI
2021/02/25
The green color's back!I wondered if it would discolor after washing but it didn't! It's like a rebirth for my shoes. I'm so satisfied.
KOMI
2021/06/15
I came to know this product on Instagram.I was half in doubt when I clicked the purchase button but it was wonderful! It’s a powerful cleaner! Honestly shoe-washing was torture but with this, it’s easy breezy. Nothing could stop me from using this.
AI
2021/03/14
早速、使用してみると簡単に汚れが落ちました。 I tried it immediately after my purchase and it worked well! It’s great in the way that it saves my time!! :) It’s also a nice present for friends, too!
KANAKO
2022/06/07
I just love this thing so I have already bought a refill!It dries easily after cleaning so I can wash my shoes right before putting them on and heading out. It’s amazing. It works on all shoes from adult shoes to kids’ spikes! I love it.
MONAMI
2022/05/2
This item simply lowers the bar of shoe-washing!And the tiny little bottle looks so lovely! :) I am so looking forward to the new fragrances! :)
AYA
2021/10/30
I didn’t have high expectations at first because I didn’t notice any dramatic changes in the before-and-after photos I saw on Instagram. However, after actually using it,I was amazed at how clean it got.
FAQ
Point
01
Surprising simplicity.
"Ah, I have to wash my shoes,"and,
whenever you feel like to wash your shoes.
Point
02
Can wash various things.
Not only sneakers, but also pumps and leather shoes.
Of course, from faux leather,genuine leather, suede,canvas, mesh fabric, to enamel materials. You can wash shoes of various materials.You can also wash mouton boots.
If the video stops, tap it to play again!
You can also wash bags and wallets.
※ Quoted from Youtube
Point
03
The secret of stain removal is
There is a brush and ingredient formulation.
There are many types of brushes, and designs are required according to their uses. ROSY LILY's shoe shampoo brush was designed to be compact to fit in the palm of your hand, with a cute and easy-to-use shape in mind.
Six specially selected ingredients
Kind to both the material of the shoes and the environment
ROSY LILY's shoe shampoo, with 6 ingredients working together, can exhibit high cleaning power, allowing it to keep various types of shoes clean.
The characteristic of this product is that it thoroughly removes dirt from sneakers, boots, sports shoes, etc., and is gentle on both the material of the shoes and the environment. From now on, I will introduce the function of each ingredient in detail.
Six components work together.
This is a plant-derived, highly biodegradable component. While minimizing environmental impact, it effectively removes oil and mud stains, protects the material of the shoes, and prevents drying.
Furthermore, by using a no-rinse design and environmentally friendly ingredients, we are balancing cleanliness with sustainability.
ROSY LILY's products are not made with the premise of being mass-produced with cheap ingredients. This would be understood if you compare the ingredients.
Only ROSY LILY does it to this extent.I take pride in saying that. Because the cost is too high...
Please feel free to compare. The ingredients, formula, scent, lineup, cost-performance, you should be surprised at how different they are in all aspects.
Point
04
"Like a fragrance"
There are five classic scents to choose from.
「The scent of ROSY LILY, which is being talked about as if it's like a fragrance.In addition to the five standard scents of maiden lily, princess lily, tea, spa, and forest, we also offer a fragrance-free option.
We plan limited quantity scents for each season, and they will be discontinued as soon as they run out.
Features of fragrance
Fragrance Map
"Let's wash with a nice scent."
Enjoy the fun that is fragrant in this very moment.
The scent of ROSY LILY is designed to be noticeable only while washing. After cleaning, the fragrance quickly dissipates and doesn't linger. This is designed for you to enjoy the time of washing.
The thing that ROSY LILY is most particular about is "fragrance".です。 なぜ香りに極端にこだわるのか？それには理由があります。
There are many powerful detergents in the world. However, such products can be difficult to handle, or washing can be very challenging. Or the design is not excellent.
そういった製品は継続的に使用できますか？靴が綺麗なことよりも面倒臭いが勝ってしまわないでしょうか？
"You can wash it without rinsing."
This has greatly lowered the barrier to my work. However, it is still insufficient to make it a habit.That is "fun."
とても良い香りは、何度でも香りたくなる、そういう力があります。
If during work, one's heart is filled with a pleasant scent, they will be attracted to that pleasant scent and want to use it again. I wanted to create a product that would make people feel this way.
"Things that can become a habit"
I think it's very difficult to make it a habit.So, what is the reason why we can't make it a habit in the opposite way? Probably, to put it simply, it's because it's "boring". Or isn't it because it has become "a task"?
No matter how strong, no matter how cheap, if you stop washing,if it doesn't become a habit, your shoes will stay dirty.
Not just once, not just for the first time, but in order to make it a habitand to always keep you beautiful, ROSY LILY's products aremeticulously crafted in every aspect,including design, scent, and product lineup, while naturally possessing powerful cleansing properties.
"Make shoe cleaning a habit with ease and fun."
The convenience of not having to rinseand thepleasure of a very good scent allowsで、 靴洗いにストレスを感じることなく習慣にしてもらいたい。 ブランドメッセージにはこういった想いがこめられています。
Representative's Monologue
In addition to the five types of scents you can choose from now, we are also planning to regularly release a limited quantity of special scents.
The process of creating a scent involves not only the cost of the raw materials for the fragrance, but also the cost of the perfumer's work in blending the fragrance.
Preparing a variety of scents costs far more than you might imagine.Only ROSY LILY would go through such trouble, but we managed to make it happen by begging the production factory.
だって、好きな香り見つけたいし、新しい香りに冒険したいし、その日の気分でも変えたりしたいじゃないですか？
好きなアロマを使うような感覚で、好きな香りに包まれて何かするなら、退屈な靴洗いの時間だって、きっと楽しくなるはず。
I want you to wash my shoes while thinking in your mind,"Hmm, good scent."That is my wish.
4 years have passed since 2020 and it's the 5th year
HISTORY
ROSY LILY
ROSY LILY is in its fifth year of operation.
The brand that created "Shoe Shampoo".
ROSY LILY is a brand that plans and develops shoe care products for women, under the concept of "changing your footing changes your heart." We launched our brand in 2019 andcreated a new category and term "Shoe Shampoo", which is about washing shoes with foam for the first time.
Received a lot of support.
Introduced in various media such as magazines and TV.
Our very unique shoe shampoo has received a lot of support and has been introduced in various media. Due to rights issues, we cannot provide images, but it was introduced on various TV programs, such as "Hirunandesu!".
First exhibition at Big Sight
More than 500 samples are out of stock.
The first exhibition at Big Sight, where we prepared a washing station where shoes could be cleaned on the spot, was a great success. Many people got to experience the quality of our products.
You can also buy it at the store.
On sale at LOFT, Hands, Ainz, Incube, Yodobashi, etc.
*Some stores do not carry the product.
Review Summary
Check the points of concern!
ROSY LILY has sold a total of 160,000 units since its launch in 2020, and has already received 4,828 reviews (as of January 14, 2025).
There are so many reviews that it would be difficult to check them one by one, so I categorized them by topic. Please check the topics you are interested in and use them to solve your concerns and questions.
Check the necessary reviews.